With the age of instant messaging and social media marketing, it is a clear fact that social media can improve your business. It is also proven that the success of your business largely depends on the reviews on all the social media websites. Here are a few suggestions to leverage social media.

Reviews, that can Make or Break
People in modern days have been relying more on the internet to preview a business before placing an order with them. Be it an online business or local business, customers are more and more relying on the reviews online. Word-of-mouth suggestions and opinions are always being considered before spending a dollar. Signing up for a new activity for your child, buying a new software or phone, eating out at a restaurant, all these chores are heavily being done based on the reviews!

Professional Organizations
There are certain professional organizations that provide reviews an ratings of businesses exclusively. These include Yelp, Angie’s List, Better Business Bureau, and so on. Customers look up a business on these websites before approaching a new business. The review providers are charging a heavy amount but you are not assured of the results! Professional associations with other local businesses is also a good way to improve your reach.

Social Media Reviews
Social media such as facebook, twitter, pinterest, instagram, dribble, youtube, google plus, and so on are also other great platforms to create a specific page for your businesses and making contacts through them. You can also leverage Linkedin to create a social presence. It is always better to have your own website to promote your business. The advantage of the social media marketing is that you can track the people and increase your marketing efforts based on the population. Here are some important tips to keep in mind about social media marketing:

1. You can link your twitter and facebook accounts with the email address. Once you post on twitter, it will be automatically updated on facebook.
2. In the same way, if you post on facebook, your post will automatically roll on twitter. How cool is that!
3. Similarly, you can link your YouTube channel with facebook and twitter so once you post a video on YouTube, your other channels are automatically updated.
4. It is very important to create a Google Business account and add your local address on the Google Business site. Its inbuilt tracking and insights will let you know the number of unique visitors and the type of visitors.
5. You must create a public page on Google Plus account and link other social media accounts to it. Make contacts with other local businesses in Google Plus. Thus, Google will automatically send traffic to your website based on your local settings.
6. You can link your WordPress account to facebook and twitter so that your posts automatically appear on all your social media networks.
7. Also, create separate pages for each of your locations so that when users search for your business in that location, your name will appear.

Social Media also lets you to track the visitors so you can acquire their email addresses and make a email campaign to promote your business. It is important that the reviews on these websites and media are also a deciding factor whether a customer is likely to choose your business or not. With more users heavily relying on the reviews, you can leverage the available tools to improve your business reach.